Building a ⚡ strong brand ⚡ for yourself will help you to attract new followers (and potential clients) and ultimately create a sense of community and trust.
So, how do you do this?
It's actually more simple than you think! Here are six quick steps that you can start taking today:
➡️ Establish your brand identity
Your brand identity on social starts with your handle, profile picture, and bio. This should ideally match across all channels!
➡️ Decide on your niche
What do you do? Who does your product or service benefit? Create your content pillars and speak to your target audience.
➡️ Optimize your bio
Make sure that you have a business profile. Write an informative bio that includes keywords and a strong call-to-action.
➡️ Use your brand colors and fonts
A cohesive aesthetic is part of your brand identity. You should create with your brand kit in mind, including colors and fonts.
➡️ Apply the same filters
In addition to the above, use the same filters when you edit your photos as well as when you post to your stories. It's the small things.
➡️ Maintain your voice
Most importantly of all, be YOURSELF. From the photos you post to the way you speak. People see through the b*s*, so let it at the door.
For more marketing tips for small business owners, follow @kajsanikoleco!