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One of the most frequently asked questions I come across is, “how many hashtags should I include?”.

The truth is... times have changed 🔊🔊

Stats have proven that posts including captions with strong keywords and SEO perform better overall than those with hashtags. So what does that mean?

Hashtags are far less important in your Instagram strategy than they used to be.

Gone are the days of stressing about the exact number of hashtags to include (is it 3-5 or is it 30?). Gone are the days of wondering where to put them (in the caption or in the first comment?).

As @mosseri has mentioned, we’re in a “post-hashtag era”. This means Instagram’s AI technology is reviewing your post specifically for keywords and SEO relevant to your niche. And when done right, your post is reaching a wider audience based on its searchability.

But the key is... RELEVANCY❗ Really think about your target audience 💭

▪️ What problems do they have?

▪️ What topics are they researching and wanting to learn more about?

▪️ What is your expertise and niche?

▪️ What resolution can you provide?

▪️ How can you include all of those touch points?

Pssst... ⤵️

This is where tools such as and can really come in handy, because they give you insight into exactly what your target audience is searching for.

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