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  • Kajsa Whitney

HOW USER-GENERATED CONTENT CAN AMPLIFY YOUR BRAND

If you're a small business and you struggle with content creation, this one's for you!


Today, I want to talk about UGC and why should you care.


So what is it? UGC (or user-generated content) is original brand content created by real customers to promote your product or service.


UGC gives your brand the unique opportunity to boost brand awareness and grow trust with your community.


Because the content is more authentic to your target demographic (again, because it's being created by real people), this content typically leads to an increase in website traffic and ultimately in sales.


Think of UGC like a referral or word of mouth. For example, if your friend tells you about a product they found at Target, you're likely going to be thinking about that brand or product for some time and eventually purchase it, because you trust their word.


Want to learn more about UGC and how it can amplify your brand? Check out our content creation services and let's chat!

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