THINGS THAT ARE KILLING YOUR BRAND ON SOCIAL MEDIA
We're not here to shame you, we're here to help you. Are you ready for the truth?
💡 You don't engage with people
Not engaging with other users can be detrimental to your online presence (and ultimately your engagement rate) for several reasons, including:
- decreased reach and visibility
- missed opportunities
- lack of community building
💡 You buy fake followers
Buying followers may seem like a quick way to boost your follower count, but it's ultimately bad for your account because:
- you're risking account suspension
- these followers are often low-quality and not at all like your ideal client
- engagement rate will be sh*t
💡 You (only) post about promos and sales
Posting only about your promos is downright annoying. Sure it might benefit your sales pipeline in the long run, but it doesn't:
- add any value to your community
- the content is boring and redundant
- your account will seem spammy
💡 You are not quick to respond
Not responding promptly can be a blow to your business and ultimately result in:
- negative impacts on customer service
- an unprofessional reputation
- loss in potential sales
Bonus 🚨 Set a daily reminder to check your Hidden Messages folder! I can't tell you how many messages I've been too late to respond to. Don't make this mistake y'all.
💡 You do not optimize for SEO
Not optimizing your content can negatively impact your reach and result in:
- a decrease in engagement
- lower search engine visibility
- lack of brand awareness
Are you doing any of these things? Let's chat about it and make a plan for how your brand can better show up on social!