• Kajsa Whitney

WHY ALL OF YOUR POSTS ON INSTAGRAM NEED A CALL TO ACTION

A call to action (CTA) is a marketing term to tell your audience to do something. It can help drive website traffic, increase sales, and improve conversion rates.⁠

Common CTA's on social media will prompt followers to share, send, comment, and/or visit a link by either swiping up or visiting the link in bio.⁠

Here's 10 call to action statements to try out in your next post: ⁠

📌 Send this to someone who …⁠

📌 Follow for more (insert topic) ideas⁠

📌 Subscribe now for FREE ... ⁠

📌 Save this post for later⁠

📌 Leave an (insert emoji) if you agree⁠

📌 Share your opinion in the comments⁠

📌 Send me a DM for ... ⁠

📌 Visit the link in bio⁠

📌 Subscribe to our newsletter ⁠

📌 Tag someone who ...⁠

Don't forget that you're not limited to captions! You can include CTA's in a number of different places, including your bio, profile buttons, stories, and reels. ⁠

When you're creating a CTA for your audience, pick strong action words, create a sense of urgency, be clear and concise, and emphasize the benefit to them. ⁠

Follow me @kajsanikoleco for more FREE social media tips!⁠