A call to action (CTA) is a marketing term to tell your audience to do something. It can help drive website traffic, increase sales, and improve conversion rates.
Common CTA's on social media will prompt followers to share, send, comment, and/or visit a link by either swiping up or visiting the link in bio.
Here's 10 call to action statements to try out in your next post:
📌 Send this to someone who …
📌 Follow for more (insert topic) ideas
📌 Subscribe now for FREE ...
📌 Save this post for later
📌 Leave an (insert emoji) if you agree
📌 Share your opinion in the comments
📌 Send me a DM for ...
📌 Visit the link in bio
📌 Subscribe to our newsletter
📌 Tag someone who ...
Don't forget that you're not limited to captions! You can include CTA's in a number of different places, including your bio, profile buttons, stories, and reels.
When you're creating a CTA for your audience, pick strong action words, create a sense of urgency, be clear and concise, and emphasize the benefit to them.
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