Establishing your ✨BRAND VOICE✨ is essential if you want to:
👉🏽 Build a strong brand
👉🏽 Stand out from your competitors
👉🏽 Increase brand recognition
So how do you strategically define your own?
1️⃣ Target Audience
Who is your ideal client? What do they value? How do they prefer to communicate? What resonates with them the most?
What are the characteristics that describe your brand? What do you want your brand to stand for? How do you want your brand to be remembered? What makes your brand different from your competitors?
How do you want to express your personality? Do you want your brand to be formal or informal? What type of language is inappropriate — or is nothing off limits?
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